How it works

From a product to results, one clear step at a time

Six steps, in your own Google Ads account. You see the whole plan before anything is created. The screens are the same ones as on the home page, with what you do and what Orabby does at each step.

Step 1 of 6
Pick what you want to advertise
- YouChoose a product from the products open to you. Add more than one to launch them together.
- OrabbyShows each product with the country it sells in and sets the campaign up for that country.
- At the endA short list of the products on this launch.
1. 11 of 6Product
2. 22 of 6Keywords
3. 33 of 6Structure
4. 44 of 6Who sees it
5. 55 of 6Launch
6. 66 of 6Results
Example data
Choose your products
Search products
- Compact air fryer, 4 qtKitchen · United StatesAdded
- Automatic pet feederPets · United StatesAdd
- Ergonomic office chairOffice · United StatesAdded
Products on this launch: 2
Step 2 of 6
Keywords, sorted into four styles
- YouTick the keywords you want, untick any, or add your own.
- OrabbySuggests keywords, sorts each one into product specific, product modifier, generic or long tail, shows a low and a high bid for each, and ticks the best in every style.
- At the endThe keywords you chose, each with a style and a bid range.
1. 1 of 6Product
2. 22 of 6Keywords
3. 33 of 6Structure
4. 44 of 6Who sees it
5. 55 of 6Launch
6. 66 of 6Results
Example data
Keywords, sorted into styles
- All 7
- Product specific 1
- Product modifier 2
- Generic 2
- Long tail 2
- compact air fryerProduct specific$0.40 to $0.70
- best compact air fryerProduct modifier$0.35 to $0.65
- air fryerGeneric$0.30 to $0.60
- air fryer 4 qt dishwasher safeLong tail$0.20 to $0.45
- cheap compact air fryerProduct modifier$0.25 to $0.50
- small kitchen air fryerGeneric$0.25 to $0.55
- 4 qt air fryer with a basketLong tail$0.20 to $0.40
The best keywords in each style are ticked. Each one shows a low to high bid. Tick more, untick any, or add your own.
Step 3 of 6
Choose how to organise the campaign
- YouPick one of four structures, numbered 1 to 4. Each card shows what it creates.
- OrabbyBuilds the campaigns, ad groups and keywords that structure needs, and counts them for you.
- At the endA plan: how many campaigns, ad groups and keywords you will get.
1. 1 of 6Product
2. 2 of 6Keywords
3. 33 of 6Structure
4. 44 of 6Who sees it
5. 55 of 6Launch
6. 66 of 6Results
Example data
Choose a structure
1One ad group2By keyword style3One campaign per keyword4One ad group per keyword
- 1One ad group
  One campaign with one ad group holding all your keywords. The simplest way to start.
  Campaign
  Ad group
  air fryerbest air fryercheap air fryerand all the rest
- 2By keyword style
  One campaign with up to four ad groups, one per keyword style, so each style gets its own ads.
  Campaign
  Ad groupProduct specific
  compact air fryer
  Ad groupProduct modifier
  best compact air fryer
  Ad groupGeneric
  air fryer
  Ad groupLong tail
  air fryer with a dishwasher safe basket
- 3One campaign per keyword
  Every keyword gets its own campaign with one ad group. Your daily budget applies to each campaign.
  Campaign$20 a day
  Ad group
  air fryer
  Campaign$20 a day
  Ad group
  best air fryer
  Campaign$20 a day
  Ad group
  cheap air fryer
  and one more campaign for every other keyword
- 4One ad group per keyword
  One campaign with an ad group for each keyword, so every keyword has its own ad and its own results.
  Campaign
  Ad group
  air fryer
  Ad group
  best air fryer
  Ad group
  cheap air fryer
  and one more ad group for every other keyword
Step 4 of 6
Decide who sees your ads, and what they say
- YouChoose whether to reach people in the country or also people interested in it, leave out the ages, genders or household incomes you do not want, then read each ad draft and change any line.
- OrabbyStarts from the product’s own country with everyone included and writes who you reach in one plain line. Drafts a responsive search ad for every ad group, keeps each line within Google’s length, and offers extensions for the whole campaign.
- At the endA line that says exactly who the ads are for, and an ad for every ad group, ready to review.
1. 1 of 6Product
2. 2 of 6Keywords
3. 3 of 6Structure
4. 44 of 6Who sees it
5. 55 of 6Launch
6. 66 of 6Results
Example data
Who sees your ads, and what they say
CountriesUnited States
Show ads to People in the country People in or interested in it
Age18-2425-3435-4445-5455-6465 and overUnknown
Reaching: United States, people in the country, all genders, all ages except 65 and over and unknown
Compact air fryer3 of 15 headlines
Ad · example.com
Cook with less oil | Crisp food fast | Free returns
Cook with less oil today. Dishwasher-safe basket.
No problems found
Step 5 of 6
Review the total per day, then launch
- YouCheck every campaign, ad group and keyword and the total per day, then press Launch and confirm.
- OrabbyMakes one tracking link for each ad group, writes the total per day as a sum, and creates nothing until you confirm. The same launch is never created twice.
- At the endCampaigns in your own Google Ads account, paused until you turn them on.
1. 1 of 6Product
2. 2 of 6Keywords
3. 3 of 6Structure
4. 4 of 6Who sees it
5. 55 of 6Launch
6. 66 of 6Results
Example data
Check your launch
Total per day
$40.00
2 campaigns x $20.00 = $40.00 a day
Campaigns
2
Ad groups
2
Keywords
10
When they start
Paused until you turn them on
CampaignCompact air fryer, 4 qt1 ad group · 5 keywords Link ready
CampaignErgonomic office chair1 ad group · 5 keywords Link ready
Save draftLaunch
Launch these campaigns?
Total per day: 2 campaigns x $20.00 = $40.00 a day
Campaigns start paused. Nothing spends until you turn them on in Google Ads.
CancelLaunch campaigns
Step 6 of 6
See the results of every ad group
- YouOpen Reports and read what each ad group spent and earned, in plain labels.
- OrabbyReads spend and performance back from Google Ads and shows them for each ad group, not only for the campaign.
- At the endYou can see which ad groups to keep and which to stop.
1. 1 of 6Product
2. 2 of 6Keywords
3. 3 of 6Structure
4. 4 of 6Who sees it
5. 5 of 6Launch
6. 66 of 6Results
Example data
Results for every ad group
- Ad groupYou spentProfit or lossReturn per $1 spent
- Compact air fryer: product specific$212.40+$142.602.7
- Compact air fryer: generic$164.10+$38.201.2
- Office chair: product modifier$97.80+$61.901.6
- Office chair: long tail$58.25+$24.401.4
- Pet feeder: generic$131.00-$42.300.7
Example numbers, not results.

After you launch

What happens next

Your campaigns live in your Google Ads account. Read more about access and data on Security and data.

Paused until you turn it on
Campaigns are created paused, unless you chose to go live. Nothing spends until you switch them on in Google Ads.
Results come back through the day
Orabby reads spend and performance back from Google Ads several times a day and shows them for each ad group.
Edits stay in Google Ads
Bids, budgets and ad edits are made in Google Ads, in your hands. The same launch is never created twice.
Auto-pause only if you allow it
If your organisation allows it, Orabby pauses the campaigns of a product that can no longer be promoted. Every pause is recorded, and you can switch the setting off.

Ready to build your first structured campaign?

Request access to Orabby.

Access is switched on for your account once we have approved it.

Request access

From a product to results, one clear step at a time

What happens next

Paused until you turn it on

Results come back through the day

Edits stay in Google Ads

Auto-pause only if you allow it

Ready to build your first structured campaign?