Google Search campaigns, structured from the first click

Pick a product and Orabby sorts the keywords into styles and ad groups. Review the whole plan, launch it in your own Google Ads account, and see the results of every ad group.

Request access See how it works

New accounts are reviewed. Yours starts as pending, and access is turned on once it is approved.

Your own Google Ads account
Review before anything is created
Results for every ad group

A Search campaign built by hand is dozens of small choices, and a campaign total that hides which ad group is wasting money.

Keywords sorted into styles
One tracking link for each ad group
Results for each ad group

How it works

From a product to a launched campaign

Six steps of the real flow, one screen each. Everything on them is example data, drawn here so you can read it.

Product
Pick a product
Choose the product you want to advertise. Add more than one to launch them together.
1. 11 of 6Product
2. 22 of 6Keywords
3. 33 of 6Structure
4. 44 of 6Who sees it
5. 55 of 6Launch
6. 66 of 6Results
Example data
Choose your products
Search products
- Compact air fryer, 4 qtKitchen · United StatesAdded
- Automatic pet feederPets · United StatesAdd
- Ergonomic office chairOffice · United StatesAdded
Products on this launch: 2
Keywords
Keywords, sorted for you
Orabby suggests keywords and sorts each one into a style. The best in each style are ticked: you tick more, untick any, or add your own.
1. 1 of 6Product
2. 22 of 6Keywords
3. 33 of 6Structure
4. 44 of 6Who sees it
5. 55 of 6Launch
6. 66 of 6Results
Example data
Keywords, sorted into styles
- All 7
- Product specific 1
- Product modifier 2
- Generic 2
- Long tail 2
- compact air fryerProduct specific$0.40 to $0.70
- best compact air fryerProduct modifier$0.35 to $0.65
- air fryerGeneric$0.30 to $0.60
- air fryer 4 qt dishwasher safeLong tail$0.20 to $0.45
- cheap compact air fryerProduct modifier$0.25 to $0.50
- small kitchen air fryerGeneric$0.25 to $0.55
- 4 qt air fryer with a basketLong tail$0.20 to $0.40
The best keywords in each style are ticked. Each one shows a low to high bid. Tick more, untick any, or add your own.
Structure
Choose how to organise it
Four ways to organise a campaign. You see what each one creates before you launch.
1. 1One ad groupOne campaign with one ad group holding all your keywords. The simplest way to start.
2. 2By keyword styleOne campaign with up to four ad groups, one per keyword style, so each style gets its own ads.
3. 3One campaign per keywordEvery keyword gets its own campaign with one ad group. Your daily budget applies to each campaign.
4. 4One ad group per keywordOne campaign with an ad group for each keyword, so every keyword has its own ad and its own results.
1. 1 of 6Product
2. 2 of 6Keywords
3. 33 of 6Structure
4. 44 of 6Who sees it
5. 55 of 6Launch
6. 66 of 6Results
Example data
Choose a structure
1One ad group2By keyword style3One campaign per keyword4One ad group per keyword
- 1One ad group
  One campaign with one ad group holding all your keywords. The simplest way to start.
  Campaign
  Ad group
  air fryerbest air fryercheap air fryerand all the rest
- 2By keyword style
  One campaign with up to four ad groups, one per keyword style, so each style gets its own ads.
  Campaign
  Ad groupProduct specific
  compact air fryer
  Ad groupProduct modifier
  best compact air fryer
  Ad groupGeneric
  air fryer
  Ad groupLong tail
  air fryer with a dishwasher safe basket
- 3One campaign per keyword
  Every keyword gets its own campaign with one ad group. Your daily budget applies to each campaign.
  Campaign$20 a day
  Ad group
  air fryer
  Campaign$20 a day
  Ad group
  best air fryer
  Campaign$20 a day
  Ad group
  cheap air fryer
  and one more campaign for every other keyword
- 4One ad group per keyword
  One campaign with an ad group for each keyword, so every keyword has its own ad and its own results.
  Campaign
  Ad group
  air fryer
  Ad group
  best air fryer
  Ad group
  cheap air fryer
  and one more ad group for every other keyword
Who sees it
Decide who sees it, and what it says
Pick the country and who to reach, and leave out the ages or incomes you do not want. Each ad group gets an ad drafted from the product, and you can edit it.
1. 1 of 6Product
2. 2 of 6Keywords
3. 3 of 6Structure
4. 44 of 6Who sees it
5. 55 of 6Launch
6. 66 of 6Results
Example data
Who sees your ads, and what they say
CountriesUnited States
Show ads to People in the country People in or interested in it
Age18-2425-3435-4445-5455-6465 and overUnknown
Reaching: United States, people in the country, all genders, all ages except 65 and over and unknown
Compact air fryer3 of 15 headlines
Ad · example.com
Cook with less oil | Crisp food fast | Free returns
Cook with less oil today. Dishwasher-safe basket.
No problems found
Launch
Review, then launch
The summary lists every campaign, ad group and keyword, and the total per day. Campaigns start paused, and the same launch never creates a second campaign.
1. 1 of 6Product
2. 2 of 6Keywords
3. 3 of 6Structure
4. 4 of 6Who sees it
5. 55 of 6Launch
6. 66 of 6Results
Example data
Check your launch
Total per day
$40.00
2 campaigns x $20.00 = $40.00 a day
Campaigns
2
Ad groups
2
Keywords
10
When they start
Paused until you turn them on
CampaignCompact air fryer, 4 qt1 ad group · 5 keywords Link ready
CampaignErgonomic office chair1 ad group · 5 keywords Link ready
Save draftLaunch
Launch these campaigns?
Total per day: 2 campaigns x $20.00 = $40.00 a day
Campaigns start paused. Nothing spends until you turn them on in Google Ads.
CancelLaunch campaigns
Results
Results for every ad group
Orabby shows what each ad group spent and earned, so one weak ad group does not hide inside a campaign total.
1. 1 of 6Product
2. 2 of 6Keywords
3. 3 of 6Structure
4. 4 of 6Who sees it
5. 5 of 6Launch
6. 66 of 6Results
Example data
Results for every ad group
- Ad groupYou spentProfit or lossReturn per $1 spent
- Compact air fryer: product specific$212.40+$142.602.7
- Compact air fryer: generic$164.10+$38.201.2
- Office chair: product modifier$97.80+$61.901.6
- Office chair: long tail$58.25+$24.401.4
- Pet feeder: generic$131.00-$42.300.7
Example numbers, not results.

What you get

A calmer way to run Search campaigns

Setting up a Search campaign by hand takes many small decisions. Orabby puts them in one guided flow and keeps the result easy to read afterwards.

Structured from the start
Four campaign structures and keywords sorted into styles, so every campaign is organised the same way.
Review before launch
See every campaign, ad group, keyword and the total daily budget first. Nothing is created until you launch.
Results per ad group
What each ad group spent and earned, so one weak ad group does not hide inside a campaign total.
Your Google Ads account
Campaigns are created in the account you connect. You can disconnect at any time.

Your account, your control

What Orabby will not do

Create anything before you launchNothing is created in your account until you launch, and the plan is shown to you first.
Change your campaigns after launchBids, budgets and ad edits stay in Google Ads, in your hands.
Sell your dataWe do not sell personal data, and Google data is never used for advertising or to train general AI models.
Keep access you did not approveYou choose which accounts it may use, and you can disconnect at any time.
Hide what it will createEvery campaign, ad group and keyword, and the total per day, are shown before anything is sent.
Track you on this siteThis website sets no cookies and runs no analytics or advertising scripts.

How your account and data are protected

Questions

Frequently asked questions

What is Orabby?

Orabby is a tool for advertisers who run Google Search campaigns. It turns a product into a structured campaign, with keywords sorted into styles, organised ad groups and responsive search ads, and then shows spend and results for each ad group.

Do I need a Google Ads account?

Yes. You connect the Google Ads accounts you already manage, and campaigns are created in the account you choose. Orabby asks Google for access only after you approve it.

Who can sign up?

You can sign up from this site. New accounts are reviewed: yours starts as pending, and access is turned on once it is approved.

Can I see what will be created before I launch?

Yes. The summary lists every campaign, ad group and keyword, who will see the ads, and the total budget per day. Nothing is sent to Google Ads until you launch, and launching the same plan twice does not create a second campaign.

Does Orabby change my campaigns after launch?

No. Bids, budgets, negative keywords and ad edits stay in Google Ads. There is one optional exception: if you switch it on, Orabby can pause the campaigns of a product that can no longer be promoted, and every pause is recorded.

How do I remove access?

Disconnect your account in Orabby, which revokes the access, or remove it from the permissions page of your Google account at any time.

Do you sell my data?

No. The Privacy Policy explains what we hold and how to ask for it to be deleted.

Build your next Search campaign with a plan

Request access to Orabby and launch a structured campaign in your own Google Ads account.

Request access

Access is switched on for your account once we have approved it.

Google Search campaigns, structured from the first click

A Search campaign built by hand is dozens of small choices, and a campaign total that hides which ad group is wasting money.

From a product to a launched campaign

Pick a product

Keywords, sorted for you

Choose how to organise it

Decide who sees it, and what it says

Review, then launch

Results for every ad group

A calmer way to run Search campaigns

Structured from the start

Review before launch

Results per ad group

Your Google Ads account

What Orabby will not do

Frequently asked questions

Build your next Search campaign with a plan